Remember the Humans: Real Life Stories from UX Freelancers

Can UX and Marketing work better together?

May 10, 2022 Abeiene, Frauke @ Lindsay Season 1 Episode 8
Remember the Humans: Real Life Stories from UX Freelancers
Can UX and Marketing work better together?
Show Notes

In this episode, we discuss the often misaligned objectives between UX and Marketing teams and how we could reduce butting heads. Ultimately we all have the same goal, we just approach it and look at it from a different lens. We discuss some ways we might improve this, as well as how we can ensure we don't forget our values as UX designers. How do we make it about more than just sales? After all, designing better experiences for people should naturally lead to that!